Peppa Pig Ice Cream Lollies
Icefresh Foods started their foray in to Licensing in March 2012.
Having sat back and assessed the licensing market for 12 months prior, Icefresh Foods identified Peppa Pig as the clear market leading license in pre-school. Icefresh met with representatives from Entertainment One, the brand owners to understand more about the brand, it's position in the market and it current list of licensors.
Icefresh Foods then spent the following 6 months developing bespoke moulds, packaging designs and pitching their ideas to retail buyers.
All the hard work paid off, and in March 2012 saw the launch of the very first Peppa Pig ice Cream lolly in the world.
Fast forward to the present day, and Peppa Pig ice cream lollies continue to be enjoyed by children (and adults!) surpassing 40,000,000 single units.
- First to market
- Buyer engagement
- Unique proposition
- Continued sales
- Win, Win, Win for buyers, manufacturer and consumer