Icefresh Foods transforms five of the most-loved Barratt sweets into ice creams, exclusively available at Iceland!
Working in partnership with leading retro confectionery brand Barratt, we are aiming to make the nation’s summer a little bit sweeter this year, by launching a range of five new ice creams based on the Barratt’s classic range of sweets, all exclusively available at Iceland stores.
The range will include fun frozen twists on the Fruit Salad, Black Jack, Flump and Wham sweets, plus a cool new take on the popular Dip Dab sweet-lollies.
Shoppers will be able to stock up on Wham Ice Cream tubs filled with smooth raspberry ice cream, rippled with raspberry sauce and topped with sour sprinkles, to really give consumers that signature tongue-tingling Wham flavour!
While the Black Jack Lollies will have customers split with the unmistakeable “love it / hate it” taste of aniseed, the delicious pineapple and raspberry flavours of the Fruit Salad lollies will definitely leave everyone wanting more.
A near identical replica of the original sweet, with a cute twist of pink & yellow ice creams, the creamy marshmallow Flump Ice Cream Lollies - at only 55kacl each - can be a guilt-free treat enjoyed by the whole family!
And who would have thought it, a Dip Dab ice lolly complete with a sachet of sherbet for dipping! This retro lolly really is perfectly designed to recreate those childhood memories of enjoying a Sherbet Dip Dab in the playground.
Russell Tanner, Marketing Director at Barratt, says: “We know Barratt fans are always looking for new ways to enjoy their favourite sweets and these ice creams are set to become classics in their own right.”
Sally Bentley, Iceland’s Senior Buyer for Ice Cream and Dessert says: “We are really excited to exclusively launch the Barratt brand into our Ice Cream range this summer. We truly believe that the taste of the classic flavours of Fruit Salad and Black Jack will make our customers scream for ice cream!”