Icefresh Foods transformed five of the most-loved Barratt sweets into ice creams, exclusively available at Iceland in 2020
Working in partnership with leading retro confectionery brand Barratt, we made the nation’s summer a little bit sweeter, by launching a range of five new ice creams based on the Barratt’s classic range of sweets, all exclusively available at Iceland stores.
The range was so successful it repeatedly sold out, with more than 1.3m units sold in the first 12 weeks!

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