Icefresh steals Silver at this year's BFFF Awards

Frozen desserts and ice cream specialist, Icefresh Foods Ltd, fought off stiff competition at this year’s British Frozen Food Federation (BFFF) annual awards to walk away with the Silver Award for Best New Ice Cream/Ice Cream Dessert Product.

The ‘Oscars of the frozen food industry’, which reward and recognise terrific quality and product development, awarded the accolade to Icefresh produced, Morrisons Ice Cream Chocolate Temptations.

Morrisons Ice Cream Chocolate Temptations launched in November 2010 and contain nine chocolate coated ice cream balls in three flavours – mint, strawberry and chocolate.  















Icefresh reported like-for-like turnover growth of 2.5% to £21.5 million last year (year ending June 2010) despite the retail frozen desserts market being in year on year decline in 2010.

Phil Webster, Chief Operating Officer of Icefresh said: “We are delighted to receive this prestigious award, and have worked hard in partnership with Morrisons to produce a range that is right for their customers in terms of price point and offering.”