All the latest news from Icefresh Foods
Icefresh Foods Bags a hatrick of Character Licenses
Award winning Icefresh Foods, the frozen dessert and ice cream specialist, will be creating character ice cream lollies for some of the best-loved faces from children’s TV: Thomas the Tank Engine, Peppa Pig Ice Cream Lolliees and her brother George, along with tween and teen favourite, Hello Kitty Ice Cream Lollies.
Launching in retailers from March 2012, each character will see their distinctive shape take a fruit flavoured ice cream form, containing no artificial colours, flavours or preservatives.
Scott Wilson, Brand Manager at Icefresh Foods Ltd, said; “We are well established in the industry for supplying own label frozen desserts and holding the license for Weight Watchers Iced Desserts and are delighted to be using our expertise to partner with Entertainment One, Sanrio and Hit Entertainment to create these new character ranges.”
Icefresh Foods has appointed MCGPR to support the launch through a consumer PR campaign and, throughout the summer, each product will include on pack promotions to win character related prizes.
- · Thomas the Tank Engine Ice Cream Lollies:- vanilla and raspberry ice cream, 60ml, 6 per pack, RRP £1.50. Available from ASDA
- · Hello Kitty Ice Cream Lollies:- tutti frutti ice cream, 60ml, 6 per pack, RRP £1.50. Available from ASDA
- · Peppa Pig Ice Cream Lollies:- strawberry and vanilla ice cream, 60ml, 6 per pack, RRP £1.50. Available from ASDA, Sainsbury’s and Tesco
- · George Pig Ice Cream Lollies:- strawberry and raspberry ice cream, 60ml, 6 per pack, RRP £1.50. Available from ASDA
Icefresh steals Silver at this year's BFFF Awards
Frozen desserts and ice cream specialist, Icefresh Foods Ltd, fought off stiff competition at this year’s British Frozen Food Federation (BFFF) annual awards to walk away with the Silver Award for Best New Ice Cream/Ice Cream Dessert Product.
The ‘Oscars of the frozen food industry’, which reward and recognise terrific quality and product development, awarded the accolade to Icefresh produced, Morrisons Ice Cream Chocolate Temptations.
Morrisons Ice Cream Chocolate Temptations launched in November 2010 and contain nine chocolate coated ice cream balls in three flavours – mint, strawberry and chocolate.
Icefresh reported like-for-like turnover growth of 2.5% to £21.5 million last year (year ending June 2010) despite the retail frozen desserts market being in year on year decline in 2010.
Phil Webster, Chief Operating Officer of Icefresh said: “We are delighted to receive this prestigious award, and have worked hard in partnership with Morrisons to produce a range that is right for their customers in terms of price point and offering.”
Weight Watchers launches summery new Whirls into Iceland and Farmfoods
Following on from the successful launch of Weight Watchers Strawberry and Vanilla Sundaes, Icefresh, the licensee for Weight Watchers Iced Desserts, is launching a new range of Whirls exclusively at Farmfoods and Iceland.
The new range includes two flavours, Strawberry & Vanilla and Chocolate & Vanilla and is available in packs of two (RRP £1.00 for two). Each delicious Whirl has less than 80 calories and a ProPoints® value of 2 per pot, making them the perfect treat for calorie-conscious customers looking for a cooling summer indulgence.
Weight Watchers Whirls are layered with light, creamy iced vanilla dessert and either tangy strawberry or rich chocolate sauce which are swirled together and topped with indulgent flakes of real white chocolate.
According to Kantar, last year, Icefresh overtook the competition, becoming the market leader in the low calorie iced dessert sector, with Weight Watchers Iced Desserts seeing an 11% volume increase and a 4% value increase over the past 12 months.
Scott Wilson, Brand Manager at Icefresh, said: "Weight Watchers offers its loyal followers something unique with our guilt-free treats. We created this range exclusively for Iceland and Farmfoods and worked closely with the two retailers to produce a range that fits into their 'round pound' policy and that is right for the customers in terms of price point and offering.