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The Force is with Icefresh Foods
The Force is with Icefresh Foods Ltd after securing Star Wars license
Frozen dessert and ice cream specialist Icefresh Foods Ltd has won the exclusive license to produce Star Wars inspired ice lollies.
Last year Icefresh launched a series of character ice cream lollies including Hello Kitty, Thomas the Tank Engine along with Peppa Pig and her brother George, under license from Sanrio, Hit Entertainment and Entertainment One.
This year’s offering will include Star Wars Lightsaber Lollies in a vibrant strawberry red and zingy lemon and lime, due to launch this March.
Scott Wilson, Brand Manager at Icefresh Foods Ltd, said; “Over the years we have built up a great portfolio of own label and branded frozen desserts such as Weight Watchers; adding the Star Wars license is a significant achievement.”
Icefresh Foods has appointed MCGPR to support the launch through a consumer PR campaign and products will be supported through on pack promotions to win Star Wars related prizes.
Icefresh Food’s Peppa Pig Ice Cream Lollies Shortlisted for Top Award
Icefresh Foods, specialists in developing licensed desserts and own label products, are proud to announce Peppa Pig Ice Cream Lollies have been shortlisted for a prestigious Quality Food Award. Renowned throughout the industry for their rigorous and stringent judging process, the Quality Food Awards are judged by a 50-strong panel of respected food experts from across the industry.
After two successful years adding to their licensed brand portfolio, Brand Manager Scott Wilson commented: “After great success in own brand, Icefresh Foods saw huge potential in the licensed food market, especially in the frozen dessert sector. And after proving our success with a household names like Weight Watchers, we knew we could create top quality products for other brands.
Over the past two years the team here at Icefresh, has partnered with brands such as Peppa Pig, Hello Kitty and Thomas the Tank Engine, to create and market tasty, quality products. The shortlist nomination for the Peppa Pig Ice Cream Lollies proves how much hard work and effort the whole team has to dedicate to getting the best possible product on shelf.”
All four ice cream lollies, Thomas the Tank Engine, Peppa Pig and her brother George, along with tween and teen favourite, Hello Kitty, launched in stores in March and have been designed to be a preservative, additive and colouring free treat for kids of all ages. Whereas the Weight Watchers Iced Desserts proposition centres on taking mainstream products and offering consumers the same level of indulgence and taste, but with significantly less fat and calories.